Job Title
Content & Channel Specialist
Ref #
54048
Date posted
Friday, September 12, 2025
Country
United Kingdom
Location
Woking
Business area
Marketing
Department
Brand Marketing
Position level
4
Working time
Full Time
Contract type
Permanent
Working pattern
8:30am - 5:30pm Monday to Friday
Salary
TBC
What to Expect

Reporting to Head of Brand Marketing & Communications, working to support the Channel and Creative Manager this is an exciting opportunity for a proactive, dynamic and creative individual to join the Global Brand & Client Department at McLaren Automotive.

Execute the craft that makes McLaren’s stories impossible to ignore. You will turn approved creative territories and storylines into high‑quality, channel‑ready assets - film, photography, social media assets, digital assets and retailer materials - delivered on time, on brand and optimized for performance. Embedded within Brand Marketing & Communications and working with the Manager, Channel & Creative, you partner closely with Social/Website/Configurator, Product Marketing & Communications, Campaigns and Media Communications to keep the creative engine running at pace.

This role requires quality‑controlling assets that power launches and always‑on storytelling across markets and deploying them to the teams to distribute.

You will convert master creative into platform‑specific executions that feel precise, modern and unmistakably McLaren - meeting accessibility standards and ultra‑luxury expectations for craft and discretion.

You’ll manage metadata, tagging, rights and embargo discipline in the content management system and package localization‑ready toolkits for distributors/retailers. Your work ensures our content not only looks world‑class but also moves attention, consideration, test‑drives and orders.

What You'll Do
  • Hands on design and creation of assets in line with brand guidelines for channels (retailer, social, events and digital).
  • Support the Channel and Creative Manager in the briefing of creative agencies.
  • Asset adaptation & versioning: Build channel‑native edits (ratios, durations, subtitles, thumbnails, cut‑downs) and copy variants from approved masters for social, web, configurator, retail screens and CRM - preserving craft, narrative integrity and brand voice.
  • Quality control & brand guardrails: Own pre‑publish checks (visual identity, typography, color, sound mix, logo lockups, accessibility, inclusive language) and maintain quality control for live assets.
  • Content packaging for markets: Assemble localization‑ready toolkits (asset menus, copy decks, alt text, subtitle files, transcreation notes, usage rights, do/don’t guidance) and manage upload/rollout via DAM/CMS. Track adoption and flag gaps proactively.
  • Metadata, rights & embargo discipline: Tag assets with smart metadata/taxonomy, expiry and territory rights, administer embargo schedules, coordinate secure distribution for sensitive launches and UHNW materials.
  • Asset support for earned: Provide Media Communications with press‑quality assets and ensure press kits are delivered on-time to a high standard.
  • Asset production for paid media activity.
  • Production operations: Maintain project trackers, file‑naming conventions and version control.
  • Approve minor channel‑specific adaptations and metadata/thumbnail selections within brand guardrails.


What You'll Bring
  • 5+ years graphic design and multi-media content production/adaptation for luxury or performance brands. Proven ability to deliver high‑craft assets at pace across social, web and retail environments.
  • Graphic design degree, HND or equivalent qualifications 
  • Exposure to ultra‑luxury sectors preferred
  • Detail‑obsessed who is calm under scrutiny and thrives in fast sprints. 
  • Sensitivity to UHNWI expectations—privacy, provenance, rarity—and the ability to encode these into tone, access and presentation. 
  • Microsoft 365; enterprise DAM/CMS; Adobe Creative Cloud (Premiere/After Effects/Photoshop/Lightroom/InDesign); subtitle and caption tools;  

Personal Attributes: 
  • Creative and dynamic operator who can operate under pressure.
  • Comfortable handling, presenting and inspiring all levels of the organization.
  • Extremely high level of attention to detail.
  • Out of the box thinking to bring McLaren Brand to life through emotional and engaging content.
  • Confident in dealing with challenging situations and relationships.
  • Able to adapt in a fast paced, high-pressured, ever-changing environment.
  • Resilient, energetic, passionate and enthusiastic.
  • A natural implementer and highly focused, process oriented.
  • Understanding and experience of content production and performance.
  • Effective at working and collaborating within large teams.
  • Stakeholder management.
  • Capacity to multitask and work on projects with varied lead-times.
  • A clear understanding of, and passion for the McLaren Brand and products is a key requirement.
  • Knowledge of McLaren’s racing and road car heritage is a key requirement.
  • High Computer literacy and graphic design skills.

What We'll Do for You

We offer a wide – ranging benefits package, which includes:

  • Structured career development framework
  • 25 days’ holiday, plus bank holiday. Annual buy & sell up to five days
  • Enhanced company pension scheme
  • Discretionary annual bonus award
  • Private medical insurance and health cash plan
  • Life assurance benefit
  • Ability to apply for a sabbatical of up to one year after only two years’ service
  • Benefits you can adapt to your lifestyle, such as discounted shopping
  • Generous parental leave policies
  • A range of wellbeing initiatives, such as employee assistance programme and free financial & mortgage advice
Who Are We?

No restraints. No limitations. We don’t simply push boundaries. We completely rethink them. McLaren Automotive exists to create breath-taking performance road cars.

It takes a community to do what we do. A diverse group of people with many areas of expertise, united by their passion to deliver visionary products and set new benchmarks. 

McLaren Automotive commits to equal opportunity for all. Diversity, Equality and Inclusion is at the heart of our impact, it drives our innovation and enables us to truly create something special. Join us on our journey. 

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