Job Title
Retail Marketing Manager - Americas
Ref #
58548
Date posted
Sunday, October 12, 2025
Country
United States
Location
Dallas
Business area
Marketing
Department
North America Marketing
Position level
4
Working time
Full Time
Contract type
Permanent
Working pattern
8:30am - 5:30pm Monday to Friday
Salary
$
What to Expect
Reporting to the Senior Manager, Brand Marketing – Americas, the Retail Marketing Manager will oversee the development, execution, and performance of all retailer-level marketing activity across the region. This individual will serve as the primary point of contact for retailer marketing support, ensuring alignment with McLaren’s brand standards and national marketing strategy.

This role is responsible for enforcing brand compliance across digital, social, advertising, and in-store representation. The ideal candidate brings a balanced mix of creative strategy, media planning, campaign analysis, and operational support for dealer-level execution.

What You'll Do
  • Strategic Planning & Retailer Support
  • Translate McLaren’s regional marketing strategy into localized retail marketing programs that drive brand awareness, lead generation, and sales conversion.
  • Serve as a strategic advisor to McLaren retailers, reviewing local marketing plans, assessing performance, and recommending optimizations based on market needs and sales challenges.
  • Develop quarterly marketing calendars and best-practice guides to support retailer activation aligned with product launches, seasonal campaigns, and brand priorities.
  • Brand Compliance & Governance
  • Audit retailer websites, paid media, CRM communications, and social channels to ensure compliance with McLaren brand standards.
  • Establish and maintain Retailer Marketing Guidelines, including event activation toolkits, digital best practices, marketing asset usage, and experiential standards.
  • Work cross-functionally with internal brand, content, and compliance teams to align messaging and creative across all retail facing channels.
  • Marketing Operations & Campaign Development
  • Oversee the development and deployment of digital co-op marketing programs, including templated digital advertising (Meta, Google Display, etc.) and paid social campaigns.
  • Partner with the Performance Marketing Manager to evaluate campaign KPIs, attribution models, and lead quality by channel.
  • Maintain internal retailer marketing asset hub to ensure all guidelines, retailer tools, campaigns, and assets are up to date.
  • Reporting & ROI Analysis
  • Work with the Sales team to monitor, measure, and report on the effectiveness of retail marketing efforts using agreed KPIs and ROI models.
  • Deliver regular campaign performance updates and insights to internal stakeholders and retailers, highlighting success stories and opportunities for improvement.
  • Cross-functional Collaboration
  • Work closely with Sales, CRM, Aftersales, Network Development, and external agencies to ensure alignment across departments and campaigns.
  • Support retailer onboarding and training efforts related to marketing systems, campaign best practices, and program implementation.
  • Develop a solid understanding of the regional marketing strategy defined by the central team, then adapt and implement a retailer marketing strategy and that aligns with the annual national marketing plan for the Americas, that meet the business objectives and the local market needs

What You'll Bring
  • Experience in marketing in the Americas, with a strong knowledge of the marketplace
  • At least 5+ years of experience working in retail marketing for a luxury automobile brand and/or luxury fashion brand would be preferred
  • Experience in campaign-marketing, internal reporting, and agency/supplier management, ideally within the automotive or luxury industry
  • Experience integrating and delivering brand / product awareness and lead generation campaigns on social platforms & in the digital media landscape
  • Experience in conceptualizing, developing, and delivering marketing campaigns like vehicle launches, test drive programs, driving rallies, and strategic media buys
  • Experience managing co-op programs and working with a franchisee or dealership network.
  • Ability to plan projects with limited budgets, maximizing existing resources to get results
  • Ability to influence senior management and engage with all levels of employees in order to resource national assets/campaigns and support strategic business goals, both internal & dealer network.
  • Have a proactive mindset that has generated creative solutions to strategic and tactical business challenges, that support Sales goals and objectives
  • Be financially adept in the management of budgets
  • Be an accomplished project manager, with strong planning skills
  • Excellent communication (oral and written) and presentation skills
  • Be IT adept, with an excellent knowledge of the below:
- Excel (reporting and data manipulation)
- PowerPoint (presentations and toolkits)
- Digital media platforms (Meta Business Manager, Google Ads)
- CRM and email platforms (Microsoft Dynamics, Salesforce, Outlook, or equivalent)
- Working knowledge of CMS and web audit tools is a plus


Personal Attributes:
  • Professional and credible ambassador of the McLaren brand to customers, retailers, and business.
  • Passion for luxury vehicles and the automotive industry.
  • Highly self-motivated while being very adaptable.
  • Excellent influencing and negotiation skills with partners and dealers.
  • High emotional intelligence (EQ) and networking skills.
  • Enthusiasm for automotive and racing aspects of the brand.
  • Professional and credible ambassador of the McLaren brand values.
  • Ability to mix confidently with senior dealership personnel and executive management.
  • Able to maintain a consistent high level of work and professional output in times of change.
  • Must possess a willingness and ability to work outside the box and to take on jobs / challenges beyond job description – a “team player”.
  • Makes things happen with minimum levels of supervision.
  • Highly self-motivated while being very adaptable.
  • Excellent interpersonal skills, both verbally & written.
  • Passion - demonstrating great drive to achieve outstanding results.
  • Strong commercial acumen and the ability to rapidly understand the broader business context of automobile production, sales and aftersales is critical.
  • Team player & team motivator.
  • Strong planning and follow up skills, meticulous in detail.
  • Fluent to native standard in verbal & written English. 
What We'll Do for You

We offer a wide – ranging benefits package, which includes:

  • Structured career development framework
  • 25 days’ holiday, plus bank holiday. Annual buy & sell up to five days
  • Enhanced company pension scheme
  • Discretionary annual bonus award
  • Private medical insurance and health cash plan
  • Life assurance benefit
  • Ability to apply for a sabbatical of up to one year after only two years’ service
  • Benefits you can adapt to your lifestyle, such as discounted shopping
  • Generous parental leave policies
  • A range of wellbeing initiatives, such as employee assistance programme and free financial & mortgage advice
Who Are We?

No restraints. No limitations. We don’t simply push boundaries. We completely rethink them. McLaren Automotive exists to create breath-taking performance road cars.

It takes a community to do what we do. A diverse group of people with many areas of expertise, united by their passion to deliver visionary products and set new benchmarks. 

McLaren Automotive commits to equal opportunity for all. Diversity, Equality and Inclusion is at the heart of our impact, it drives our innovation and enables us to truly create something special. Join us on our journey. 

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