General information

Job Title
Regional Sales Manager
Ref #
Monday, July 25, 2022
United Kingdom
Business area
Sales Europe
Position level
E - Management
Working time
Full Time
Contract type
Working pattern
9am - 6pm Monday to Friday

Description & Requirements


No restraints. No limitations. We don’t simply push boundaries. We completely rethink them. McLaren Automotive exists to create breath-taking performance road cars.

With innovation at the core of all we do, every challenge starts with the same question. How can we do it better? This restless spirit runs right through McLaren Automotive. And the search for perfection is evident in everything we do.

Purpose of Role

To achieve the McLaren Automotive business plan objectives through the continual development of retail operations with primary responsibility for sales and related activities within the assigned territory. Flexibility to travel and support business needs across the region as required.

Reporting to the Market Director Western Europe.

Principal Accountabilities

  • Support, develop and drive sales results (retail, allocation & wholesale) for both new and pre-owned vehicles with assigned retailers to meet corporate retail, wholesale and business objectives
  • Submit accurate forecasts, weekly, for new and used vehicle retail and wholesale ensuring the achievement of all monthly and annual company objectives
  • Performance-manage assigned retailers in market sales activities with the effective use of competitive and market data
  • Monitor and guide inventory levels across new & used vehicles on a monthly basis, managing pipeline and taking remedial actions to manage stock
  • Develop strong commercial relationships with Retailer senior management, staff and investors to ensure they are fully aligned with McLaren business strategy
  • Visit each assigned Retailer frequently to support McLaren business objectives
  • Work in partnership with Regional Marketing Manager and assigned Retailers to develop a quarterly marketing plan to support the sales objectives
  • Ensure that every Retailer delivers an exceptional customer experience
  • Partner with the Regional Aftersales Manager to jointly manage retail performance and customer experience.
  • Identify areas of poor performance and work with the Retailer to develop corrective action plans
  • Champion and lead the effective utilisation of Retailer CRM systems, in coordination with the McLaren factory program, to efficiently manage prospects, leads, owners and former owners
  • Champion and lead Retailers to effectively utilise the McLaren Qualified certified pre-owned programme. 
  • Provide support at McLaren and retailer customer / marketing events as required
Knowledge, Skills and Experience

  • Excellent verbal and written communication skills
  • Bachelor’s degree (or higher) in business or similar degree or equivalent retail/wholesale OEM experience
  • Minimum of 3 years’ s professional premium automotive experience in an international environment
  • Experience within luxury retail environment highly beneficial
  • Excellent target orientation including an appropriate level of assertiveness
  • Understanding of automotive KPI’s and their usage in evaluating market performance
  • Demonstrated experience in developing positive working relationships with independent automotive retailers
  • Strong commercial acumen with a proven ability to drive the sales process from plan to close
  • Demonstrated ability to communicate, present and influence credibly and effectively at all levels of an organization
  • Excellent intercultural/interpersonal skills
Personal Attributes

  • Excellent negotiation, communication and sales skills
  • Self-motivator who can work independently of supervision
  • Willingness to travel, as per business requirements within the Western European region, as well as requirements to attend McLaren Technology Centre as and when needed.