General information

Job Title
Regional Marketing Manager
Ref #
25441
Date
Friday, September 2, 2022
Country
United Kingdom
Location
Woking
Business area
Sales
Department
Sales Europe
Position level
E - Management
Working time
Full Time
Contract type
Permanent
Working pattern
9am - 6pm Monday to Friday

Description & Requirements

Background

No restraints. No limitations. We don’t simply push boundaries. We completely rethink them. McLaren Automotive exists to create breath-taking performance road cars.

With innovation at the core of all we do, every challenge starts with the same question. How can we do it better? This restless spirit runs right through McLaren Automotive. And the search for perfection is evident in everything we do.

Purpose of Role

Manage all marketing activities within the Western Europe market through our retailer network. You will be fully responsible for increasing Brand Awareness, drive purchase consideration and maintain a high level of vehicle orders through improving conversion at retailer level.

Fundamentally, the Regional Marketing Manager (“RMM”) is responsible for supporting and supervising execution of retailer based marketing activations, developing and implementing regional marketing programmes, including the project-management of all new product launches within his/her markets, ultimately driving McLaren sales performance by maintaining a strong vehicle order bank in the region.

Drive implementation of customer loyalty programmes across your region, to generate brand advocacy and brand ambassadors among McLaren owners.

Principal Accountabilities

The RMM primary goals and responsibilities can be condensed into four key directives.

Develop Brand and Product Awareness, prospect generation and drive commercial enquiries:

  • Co-create campaigns that promote the McLaren Brand and Products to identify and recruit targeted audiences
  • Support qualification process at retailer level of campaign leads
  • Support execution of localized events to drive conversion of qualified leads
  • Drive retailers to continuously promote the Brand within the assigned AOI (Area of Influence)
  • Design effective reporting and KPI definition to measure ROI of all marketing activations
  • Develop trusting relationships with key retailer personnel: Dealer Principal, General Manager, Sales Manager, Marketing Manager, PR Manager, Aftersales staff
  • Help to Identify local partnership opportunities with affinity brands and corporations

Support marketing initiatives for each McLaren Retailer, determine metrics, measure and drive continuous improvement in cooperation with each retailer:

  • Supervise creation and development of quarterly retailer marketing plans, ensuring sufficient level of activity and lead generation is planned in order to deliver sales objectives
  • Review, approve and coordinate submission of retailer marketing planners on a quarterly basis to the McLaren Marketing Suite in line with Central Marketing guidelines
  • Manage, evaluate and approve requests for marketing fleet, financial support, advertising creatives, local asset production, etc in conjunction with the regional Head of Marketing
  • Report effectiveness of activities, disseminate learnings for future benefits across the network, share best practices
Knowledge, Skills and Experience

  • English proficiency is a must, with knowledge of Italian, French and Spanish desirable, although not essential
  • Experience in marketing (brand, product, launch management, aftersales marketing, etc) within the automotive industry is a must
  • Presentation writing and delivery skills (internal, retailer and consumer facing) are a must
  • Strong commercial acumen, budget management a must
  • Strong sense in managing and delivering financial KPIs
  • A proactive mindset able to devise creative solutions to the various strategic and tactical business challenges, supporting Sales and Marketing goals and increasing retailer profitability
  • Ability to influence and negotiate with senior management and engage with all levels of employees within both the retailer network and central headquarters
  • Must possess an understanding of the luxury market, the HNWI consumer target, and a sensitivity to the client needs in this market segment
  • Demonstrates great drive to achieve outstanding results
  • Resilient and adaptable; able to maintain a consistent high level of work and professional output in times of change
  • Flexible. Must possess a willingness and ability to work outside the box and to take on jobs / challenges beyond job description – a “team player”
  • Sound financial planning experience with attention to detail at the forefront.
Personal Attributes

  • Professional and credible ambassador of the McLaren brand values
  • Ability to mix confidently with senior dealership personnel and executive management
  • Demonstrates great drive to achieve outstanding results
  • Resilient and adaptable; able to maintain a consistent high level of work and professional output in times of change
  • Flexible. Must possess a willingness and ability to work outside the box and to take on jobs / challenges beyond job description – a “team player”
  • Initiative - makes things happen with minimum levels of supervision and perform under tight deadlines/budgets