McLaren

At McLaren Automotive, our vision is not only to become the iconic super car manufacturer but also to deliver breath-taking, iconic, and innovative new technology to the automotive industry.

We recognise that we can only achieve our vision with the dedication and collaboration of our world class employees.  It is our mission to become the employer of choice within the global automotive industry.

This individual will report to the Vice President of Sales – Americas. As Regional Manager, you will be responsible for all sales and marketing activities for the regional network of retailer operations. The role is based in Miami and will support the dealership network and ensure best business practices. This role is the main point of contact for the dealership in all commercial related functions. This person will consult with the dealerships to ensure that customer, order, wholesale, retail and brand objectives are achieved.

• Support, develop and drive sales results (customer order, allocation, wholesale & retail) with assigned retailers to meet corporate business objectives.
• Drive retailer’s pre-owned business as well as the effective usage of the McLaren certified pre-owned programme.
• Develop strong commercial relationships with Retailer senior management, staff, and investors to ensure they are fully aligned with McLaren business and brand strategy.
• Performance-manage assigned retailers in sales and marketing activities with the effective use of KPI’s, as well as competitive and market data.
• Coach and develop retailer staff in line with McLaren requirements to deliver an exceptional McLaren customer experience.
• Develop Retailers to effectively utilise the “McLaren CSAT” system to monitor and improve customer sentiment.
• Leverage monthly dealer financial statements as well as yearly dealer audit results in alignment with Network Development to drive performance and dealer profitability.
• Develop and implement action plans, in cooperation with retailers, to correct any deficiencies.
• Partner with the Regional Aftersales Manager to jointly manage performance and customer experience while leveraging potential synergies.
• Act as the main communications link between the dealer and the national Marketing team.
• Review relevant marketing communications with the dealer and take feedback or requests to the internal teams.
• In partnership with the America’s Marketing team, drive inspirational marketing activation plans by quarter to generate exposure, demand, and loyalization for the respective local markets.
• Collaborate with individual dealers to develop robust marketing plans that positively impact overall goals and objectives.
• Champion and lead the effective utilisation of Retailer CRM systems.
• Cooperate with VP Marketing and CRM role to determine the data / CRM / Customer Journey strategy at each dealer.
• In alignment with Marketing team, review and investigate any dealer marketing guideline infractions and determine consequences.
• Review, recommend, and manage dealer marketing requests for co-op budget, fleet vehicles, and personnel support.
• Provide guidance to the Marketing team and dealership in aspects of major events at the dealer level.

• Minimum Bachelor's degree.
• Minimum of 7+ years’ experience in automotive OEM sales.
• Experienced leader of sales and marketing teams within the automotive industry.
• Demonstrable experience of commercial, cultural and financial awareness.
• Strategic thinker who can build long term & robust business plans.
• Decisive and able to make tough business decisions.
• Ability to demonstrate effective leadership.
• Clear understanding of the business objectives.
• Self-motivated, creative and structured problem-solving ability.
• Well-developed negotiation and interpersonal skills.
• Strong leadership and communications skills (written and verbal).
• Proven skills to analyse dealer representation in the marketplace.
• Detail oriented with excellent project management and organizational skill set.
• Ability to bring creative ideas, solutions and translate them into actions.