McLaren

The Regional Marketing intern will provide support to the Regional Marketing & PR team, who manages 14 retailers across China including central marketing, retail marketing and PR across the entire China market. This is a role of great visibility, having exposure to the segment leading brand in the superluxury sports car industry.

This internship role in 2023 will play a critical role in the project management of key regional events, successful delivery of regional marketing and branding/PR initiatives. The incumbent is expected to be both internal & external stakeholder-facing, requiring accurate and effective communicative abilities.

• Strategic Planning & Branding
• Support the development and execution of 2023 regional marketing strategy, calendar and initiatives covering the areas of Communications, Events, CRM, social and PR
• Manage quarterly submissions and review of dealer marketing activities
• Serve as the key custodian of the McLaren brand in the region and drive full implementation of new global visual identity and brand guidelines across the region 
• Participate in strategic brand research projects in the region where necessary
• Regional Events Planning & Execution
• Assist marketing managers in budget management and resource allocation
• Partake in end-to-end brand-level and regional events planning and lead execution with support of event agencies/ retailers 
• Conduct and partake in agency briefs
• Manage overall project timelines and budget administration
• Plan and prepare entire event programs targeted at different end-customers - McLaren global executives, retailers, media and VVIPs
• Manage overall guest experience and assist with on-site execution at events 
• Collate marketing reports from retailers, and generate analysis through data collection and sorting
• Support retail marketing manager on retailer activity proposals and report reviews
• Regional Public Relations
• Check again calendarized social and PR plans to ensure activities are executed well, including social, vertical, and business media targeted programs and beyond
• Manage the press fleet calendar in a disciplined and organised manner
• Support PR manager and work with PR consultancy team to firm up media relations and keep media database up to date
• Contributing to logistics and preparations of press activities, press or analyst tours, trade-show press meetings, on-site influential visits, and other events.
• Marketing Reporting & Administration
• Manage and track purchase orders and revenue from marketing/PR  spending and events
• Support reporting and presentation requirements to central and regional team
• Compile media press kits, press releases and marketing collaterals
• Writing, translation and proofread on marketing/PR assets
• Training
• Pro-actively identify gaps of product and brand knowledge within dealer staff and work with marketing manager to rectify gaps
• Lead the planning and execution of regional marketing workshops for dealer network to support new product launch and on-boarding of new marketing staff within the region

• Exposure to regional and global business operations
• Clear understanding of the psyche behind luxury brand marketing and partake in the formulation/ execution of luxury marketing and branding initiatives
• Gain communications insights to a product launch cycle, and hone retailer and agency management skills
• Acquire project management experience for key product launch and regional events 
• Strong grasp of entire strategic marketing planning process across dealership network

• Junior/Senior/Postgraduate students, majoring in Marketing or Communications is preferred.
• Fluent in both Chinese and English.
• Excellent writing skills, keen on writing will be a plus.
• Familiar with Office Suites.
• Can-do attitudes, self-starter and passionate about super sports cars.
• Some domestic travel may be required