General information

Job Title
Regional Marketing & Public Relations Intern
Ref #
Tuesday, June 13, 2023
Business area
China Marketing
Position level
K - Apprenticeship / Internship
Working time
Full Time
Contract type
One year
Working pattern
9am - 6pm Monday to Friday

Description & Requirements


No restraints. No limitations. We don’t simply push boundaries. We completely rethink them. McLaren Automotive exists to create breath-taking performance road cars.

With innovation at the core of all we do, every challenge starts with the same question. How can we do it better? This restless spirit runs right through McLaren Automotive. And the search for perfection is evident in everything we do.

Purpose of Role

The Regional Marketing intern will provide support to the Regional Marketing & PR team, who manages 14 retailers across China including central marketing, retail marketing and PR across the entire China market. This is a role of great visibility, having exposure to the segment leading brand in the superluxury sports car industry.

This internship role in 2023 will play a critical role in the project management of key regional events, successful delivery of regional marketing and branding/PR initiatives. The incumbent is expected to be both internal & external stakeholder-facing, requiring accurate and effective communicative abilities.

Principal Accountabilities
  • Strategic Planning & Branding
  • Support the development and execution of 2023 regional marketing strategy, calendar and initiatives covering the areas of Communications, Events, CRM, social and PR
  • Manage quarterly submissions and review of dealer marketing activities
  • Serve as the key custodian of the McLaren brand in the region and drive full implementation of new global visual identity and brand guidelines across the region 
  • Participate in strategic brand research projects in the region where necessary
  • Regional Events Planning & Execution
  • Assist marketing managers in budget management and resource allocation
  • Partake in end-to-end brand-level and regional events planning and lead execution with support of event agencies/ retailers 
  • Conduct and partake in agency briefs
  • Manage overall project timelines and budget administration
  • Plan and prepare entire event programs targeted at different end-customers - McLaren global executives, retailers, media and VVIPs
  • Manage overall guest experience and assist with on-site execution at events 
  • Collate marketing reports from retailers, and generate analysis through data collection and sorting
  • Support retail marketing manager on retailer activity proposals and report reviews
  • Regional Public Relations
  • Check again calendarized social and PR plans to ensure activities are executed well, including social, vertical, and business media targeted programs and beyond
  • Manage the press fleet calendar in a disciplined and organised manner
  • Support PR manager and work with PR consultancy team to firm up media relations and keep media database up to date
  • Contributing to logistics and preparations of press activities, press or analyst tours, trade-show press meetings, on-site influential visits, and other events.
  • Marketing Reporting & Administration
  • Manage and track purchase orders and revenue from marketing/PR  spending and events
  • Support reporting and presentation requirements to central and regional team
  • Compile media press kits, press releases and marketing collaterals
  • Writing, translation and proofread on marketing/PR assets
  • Training
  • Pro-actively identify gaps of product and brand knowledge within dealer staff and work with marketing manager to rectify gaps
  • Lead the planning and execution of regional marketing workshops for dealer network to support new product launch and on-boarding of new marketing staff within the region

Knowledge, Skills and Experience
  • Exposure to regional and global business operations
  • Clear understanding of the psyche behind luxury brand marketing and partake in the formulation/ execution of luxury marketing and branding initiatives
  • Gain communications insights to a product launch cycle, and hone retailer and agency management skills
  • Acquire project management experience for key product launch and regional events 
  • Strong grasp of entire strategic marketing planning process across dealership network

Personal Attributes
  • Junior/Senior/Postgraduate students, majoring in Marketing or Communications is preferred.
  • Fluent in both Chinese and English.
  • Excellent writing skills, keen on writing will be a plus.
  • Familiar with Office Suites.
  • Can-do attitudes, self-starter and passionate about super sports cars.
  • Some domestic travel may be required