General information

Job Title
Press Officer
Ref #
27388
Date
Monday, January 9, 2023
Country
United Kingdom
Location
Woking
Business area
Public Relations
Department
Public Relations
Position level
G - Qualified Senior
Working time
Full Time
Contract type
Permanent
Working pattern
8:30am - 5:30pm Monday to Friday

Description & Requirements

Background

No restraints. No limitations. We don’t simply push boundaries. We completely rethink them. McLaren Automotive exists to create breath-taking performance road cars.

With innovation at the core of all we do, every challenge starts with the same question. How can we do it better? This restless spirit runs right through McLaren Automotive. And the search for perfection is evident in everything we do.

Purpose of Role

To directly support the Head of PR also the Director of PR & Communications in raising awareness of the McLaren range of road and track cars through promotion of the company and its products to journalists and other influencing stakeholders, so to generate positive media opinion and coverage.

Additionally, to assist with the running of Central PR team internal processes and asset production for the full spectrum of PR and other purposes.

Principal Accountabilities
  •  Generate coverage opportunities through proactive creation of news and other communications to increase awareness and positive opinion of McLaren Automotive. Help plan and drive implementation of a comprehensive communications strategy for product launches, product affairs news and media relationship-building/maintenance.
  • Develop a thorough understanding of McLaren products and processes and gain the trust and high reputation expected of a McLaren PR representative to help drive high-impact press coverage, as measured against competitors.
  • Maximise McLaren's editorial share of voice, creating desire and aspiration by generating positive editorial comment focused on media that will be most relevant to our target customers.
  •  Act together with other press officer/s as first line point of contact for product enquiries.
  • Build and foster relationships with journalists across international, national and regional titles, supporting the Director of PR & Communications and Head of PR in their relationships with key media.
  •  Produce media-facing written and visual communication materials, including press releases and press packs, presentations and vehicle specification sheets.
  • Assist with the creation of appropriate imagery to support production communications across all channels.
  • Work with the non-automotive communications Central team to develop and execute PR plans that influence non-automotive media to support brand building and awareness in lifestyle media and business media.
  • Co-manage the operation of the Central press fleet, taking direction from the PR & Communications Director and Head of PR, to ensure best use of fleet and a high utilisation.
  • Work with MAL Social Media to establish/expand a network of digital and online influencers and word-of-mouth advocates that support Sales and Marketing goals and help position McLaren Automotive values.
  • Together with other press officer/s, ensure that the media website, our news distribution services, and other related services are maintained to a high level.
  • Support the PR & Communication or their representative with ad-hoc Global PR related projects including presentation building, internal communication and briefing documents and on-event management
  • Support communications and requests from regional PRs into the central team.
  • Coverage reporting including weekly MAL-COMs, product launch coverage, drive event coverage etc. 
 
Knowledge, Skills and Experience
  • Experience in core PR skills, media relations, internal reporting and agency/supplier management
  • Proven ability of planning and executing media engagement, including site visits, event attendance and vehicle activities
  • Proven understanding of how to develop and deploy materials to support the news and product visibility agenda
  • Proven ability to plan and write media materials, including press releases and longer-form product information documents
  • Comprehensive knowledge of/experience in using PowerPoint; Excel; Adobe Photoshop (or similar) and Word
  • Experience of networking within Marketing disciplines and working within dynamic and change-oriented teams
  • Ability to engage with all levels of employees (including senior management); retailers and agency management to resource news and support strategic business goals
  • A proactive mindset and ability to develop and implement creative solutions to strategic and tactical business challenges is required, to best support McLaren Sales and Marketing goals and maintain recognition of the PR function as core to the company’s marketing activities
  • Knowledge and understanding of the mediascape in relation to luxury supercars
  •  Existing relationships with media desirable; a wider network of contacts is advantageous
  • General understanding of design and engineering attributes of cars and of the automotive industry is desirable
  • Experience of working with a luxury brand or a general understanding of the luxury world is desirable
  • Fluent written and spoken English; other languages an advantage
Personal Attributes
  • Professional and credible ambassador of the McLaren brand values around the world
  •  Ability to mix confidently with senior journalists and senior management
  • A winning mentality - demonstrates great drive to achieve outstanding results
  • Resilient and adaptable. Able to maintain a consistent high level of work and professional output in times of change
  • Demonstrates initiative. Makes things happen with minimum levels of supervision
  • Good level of commercial acumen supporting budget ambitions and understanding the broader business context of auto-mobile Production, Sales and After Sales
  • Comfortable taking direction, but also able to contribute to strategic and tactical measures
  • Apolitical and works well within a team environment
  • Culturally empathic
  • No Visa issues for travel globally
  •  Full driving licence, able to drive in the UK without restriction