General information

Job Title
Marketing Specialist
Ref #
15852
Date
Friday, April 22, 2022
Country
United Kingdom
Location
Woking
Business area
Marketing
Department
Brand Marketing
Position level
Qualified
Working time
Full Time
Contract type
Permanent
Working pattern
9am - 6pm Monday to Friday

Description & Requirements

Background

No restraints. No limitations. We don’t simply push boundaries. We completely rethink them. McLaren Automotive exists to create breath-taking performance road cars.

With innovation at the core of all we do, every challenge starts with the same question. How can we do it better? This restless spirit runs right through McLaren Automotive. And the search for perfection is evident in everything we do.

Purpose of Role
  • Deliver the marketing plan for the business areas: McLaren Experiences, Brand Revenue (Partnerships, Licencing and Merchandise)
  • Ensure marketing channels are aligned and campaigns are delivered against set budgets and KPIs
  • Assess campaign metrics against KPIs, continuously driving marketing effectiveness
  • Formulate content briefings that support campaign objectives in line with brand messaging
  • Be a brand guardian. Educate stakeholders on brand governance and champion best practice
  • Build and nurture relationships with internal and external stakeholders at central and regional level
Principal Accountabilities

Brand Revenue

  • Plan and execute product launch and sustainment campaigns across the Licensee portfolio
  • Deliver marketing communications for partners across owned, earned and paid channels
  • Approve marketing content, produced by Licensees and partners in line with brand VI
  • Work alongside the Digital and Social Media functions to deliver impactful e-Commerce activities
  • Communicate new product launches across the Licensee portfolio with the retailer network, ensuring products are understood and marketing collateral is well received
  • Act as a key stakeholder, supporting the smooth running of the McLaren NFT Programme

 Experiences

  • Plan and execute marketing communications for the Experience programme across owned, earned and paid channels in line with commercial objectives
  • Raise awareness for the Experience programme to attract new audiences across owners, enthusiasts & partners
  • Maximise marketing and cross-sale opportunities utilising partnerships and regions
  • Increase regional event presence on cars.mclaren.com/experiences to showcase volume and variety of McLaren’s global event landscape
  • Work alongside the Experiences function to understand the programme strategy and to educate the team on McLaren brand standards
Knowledge, Skills and Experience

  • Be a confident communicator around stakeholders at every level
  • Strong commercial acumen while protecting McLaren brand standards
  • Highly professional and positive attitude towards work
  • Ability to work on multiple projects at the same time
  • Strong organisational and prioritisation skills, attention to detail
Personal Attributes
  • A team player who can also work to own initiative
  • Collaborates with colleagues effectively
  • Great communication both verbal and written