Job Title
Market Performance and Analytics Specialist
Ref #
54118
Date posted
Sunday, September 21, 2025
Country
United Kingdom
Location
Woking
Business area
Marketing
Department
Brand Marketing
Position level
5
Working time
Full Time
Contract type
Permanent
Working pattern
37.5 Standard 9:00 - 17:00 (30 min lunch)
Salary
£
What to Expect

Reporting to Head of Client Insights & Customer Journey, this is an exciting opportunity for a proactive, dynamic and operational individual to join the Global Brand & Client Department at McLaren Automotive.  

The Specialist for Marketing Performance & Analytics connects investment to impact. Reporting into Client Insights & Customer Journey, this role analyses media and campaign effectiveness, runs incrementality tests, and translates performance into practical spend and funnel recommendations for Regions and Retailers. It maintains the brand to demand line of sight — attribution inputs and campaign ROI — so the organisation can scale what works, stop what doesn’t, and move at pace toward qualified orders and loyalty.  

What You'll Do
  • Performance measurement — maintain campaign and market dashboards linking awareness, engagement, qualified leads, orders and early CLV; ensure definitions align to the global scorecard.  
  • Attribution & ROI — assemble clean data for attribution models and run practical incrementality tests; translate outputs into simple allocation guidance for channels and markets.  
  • Funnel diagnostics — identify bottlenecks by market/retailer (response time, test drive conversion, order drop off) and drive corrective actions with the Customer Journey team.  
  • Campaign readouts — produce crisp pre/mid/postlaunch reviews with clear actions; close the loop with Brand Marketing & Communications and Global Digital.  
  • Forecast support — contribute to demand forecasts by turning performance trends into near term conversion expectations.  
  • Market enablement — equip Regions with playbooks and benchmarks; coach retailer teams on the few metrics that matter for speed and conversion.  

What You'll Bring
  • Experience: 3+ years in performance analytics for luxury/automotive or high consideration lead gen; comfortable with regional nuances and distributor retailer execution.  
  • Commercially minded analyst who can prioritise actions over noise; excellent communicator with senior and nontechnical stakeholders.  
  • Tools: Power BI/Fabric, Microsoft Copilot; familiarity with Attribution workflows; Dynamics 365 CRM/CI and web analytics basics.  
  • Ways of working: inclusive, concise, and rigorous on comparability and definitions. 
  • Budget optimiser insights — AI assisted recommendations that blend attribution signals with funnel health to reallocate spend by market/channel.  
  • Anomaly & outlier detection — early warning for spend/lead spikes or conversion dips tied to creative, journey or retailer process issues.  
  • Narrative copilots — auto draft “so what / now what” for performance packs with source links and confidence bands. 

 

Personal Attributes: 

  • Operational, highly analytical, who can operate under pressure 
  • Comfortable presenting to all levels of the organization 
  • Extremely high level of attention to detail 
  • Confident in dealing with challenging situations and relationships 
  • Able to adapt in a fast paced, high-pressured, ever-changing environment  
  • Proactive in seeking support and guidance where needed 
  • Resilient, energetic, passionate and enthusiastic 
  • A natural implementer and highly focused, process oriented 
  • Strong understanding of data and analytics 
  • Effective at working and collaborating within large teams 
  • Able to engage and maintain frequent and constructive communication with intercultural teams and audiences 
  • Capacity to multitask and work on projects with varied lead-times 
  • A clear understanding of, and passion for the McLaren Brand is a key requirement 
  • High Computer literacy, strong ability to build comprehensive data reports and insights 

What We'll Do for You

We offer a wide – ranging benefits package, which includes:

  • Structured career development framework
  • 25 days’ holiday, plus bank holiday. Annual buy & sell up to five days
  • Enhanced company pension scheme
  • Discretionary annual bonus award
  • Private medical insurance and health cash plan
  • Life assurance benefit
  • Ability to apply for a sabbatical of up to one year after only two years’ service
  • Benefits you can adapt to your lifestyle, such as discounted shopping
  • Generous parental leave policies
  • A range of wellbeing initiatives, such as employee assistance programme and free financial & mortgage advice
Who Are We?

No restraints. No limitations. We don’t simply push boundaries. We completely rethink them. McLaren Automotive exists to create breath-taking performance road cars.

It takes a community to do what we do. A diverse group of people with many areas of expertise, united by their passion to deliver visionary products and set new benchmarks. 

McLaren Automotive commits to equal opportunity for all. Diversity, Equality and Inclusion is at the heart of our impact, it drives our innovation and enables us to truly create something special. Join us on our journey. 

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