McLaren

Global earned media strategy & planning: Build multi‑wave PR plans for brand and product moments (announce → deep‑dive → review → ownership stories), aligned to the annual marketing plan and market seasonality. Define tiering (A/B/C outlets), angles, and exclusives strategy. 

Press office leadership: Own day‑to‑day media relationship management across automotive, business and lifestyle; maintain a proactive pitch calendar; serve as trusted point of contact for editors, reviewers, presenters and opinion leaders. 

Reviews & embargo orchestration: Plan allocations, routes and venues (track/road), safety and insurance protocols, logistics, content capture windows, and embargo timings; ensure all review assets and Q&As are ready and compliant. Co‑own the embargo calendar and approval workflow. 

Executive profiling & thought leadership: Position McLaren leaders with high‑credibility narratives (technology, sustainability, design, performance, customer experience). Prepare briefs, message maps, op‑eds and interview prep; coordinate podium moments around global auto shows and major races. 

Issues & crisis management: Run the playbook for risk detection, holding statements, stakeholder alignment (Legal, Quality, Safety), and timely media responses. Conduct scenario planning and media training for spokespeople. Maintain incident logs and post‑mortems. 

Racing integration: Leverage F1, WEC and other motorsport moments, driver access and technical stories to amplify product credibility and heritage storytelling—without diluting model‑specific messages. Coordinate with Marketing Integration Racing. 

Content & newsroom: Lead the creation of press kits, media sites, b‑roll, stills, tech sheets, executive quotes and infographics; enforce craft and brand guardrails across every asset and caption. Ensure accessibility and inclusivity in language and imagery. 

UHNW media experience design: Curate by‑invitation media immersions that reflect ultra‑luxury codes (privacy, concierge precision, rarity), often in partnership with MSO, lifestyle collaborators or private venues. Measure impact beyond volume—quality and influence first. 

Market enablement: Provide local teams and distributors with PR playbooks, localized press materials, media lists and training. Track adoption and execution quality versus the global plan; intervene to fix gaps fast. 

Agency & budget stewardship: Brief and manage world‑class PR agencies and production/editorial partners against clear outcomes; optimize cost‑to‑impact and maintain high craft. 

Measurement & reporting: With Client Insights & Customer Journey, define earned‑impact metrics—tier‑one quality score, sentiment, share‑of‑voice in target sets, review impact on consideration, test‑drive requests and orders—and publish post‑campaign readouts with optimization actions. 

Approve global press materials and message maps for brand and product topics within established brand guardrails. 

Co‑own embargo and review program decisions (titles, timing, allocations) with the Head of Brand Marketing & Communications. 

Trigger issues/crisis protocols and designate spokespersons in alignment with Legal and the HOD. 

Select and performance‑manage PR agencies within approved rosters and budget envelopes.