Job Title
Channel and Content Manager
Ref #
54047
Date posted
Friday, September 12, 2025
Country
United Kingdom
Location
Woking
Business area
Marketing
Department
Brand Marketing
Position level
4
Working time
Full Time
Contract type
Permanent
Working pattern
8:30am - 5:30pm Monday to Friday
Salary
TBC
What to Expect

Reporting to Head of Brand Marketing & Communications, this is an exciting opportunity for a proactive, dynamic and creative individual to join the Global Brand & Client Department at McLaren Automotive.  

Build and run McLaren’s global owned channel engine—turning brand strategy, product truth and racing credibility into a constant flow of exceptional, channel‑ready assets. You will set the editorial direction, content standards and production rhythm across film, photography, editorial, and social—supplying markets and retailers with toolkits that are unmistakably McLaren and proven to perform. Operating within Brand Marketing & Communications, you’ll partner with Product Marketing & Communications, Media Communications, Campaigns and Digital Products to deliver channel ready activities at pace, with personalisation and performance built‑in. 

 

This role is the hub where our omni-channel presence comes to life—owning the roadmap and channel programming standards that power launches and always‑on brand building, consistently across our owned channels. You translate strategic narratives into modular content systems that scale globally yet feel intimate and rare to UHNWIs. 

You will lead creative development and production, enforce brand guardrails and accessibility, and package content into market‑ready toolkits for distributors/retailers. 

You will lead the social media agency, deploying  

With Client Insights, you’ll close the loop—measuring attention, quality and conversion signals, and iterating fast. 

What You'll Do

  • Integrated content production: Lead creation of hero films, cut‑downs, photography, copy, long‑form editorial, product explainers, configurator micro‑copy and retailer assets; set craft standards (look/feel, sound design, typography, captioning) and approval gates. 

  • Run the global social media powerhouse: Define format, length, cadence and narrative roles per channel (owned social, retailer, digital); coordinate with the Global Digital Manager for platform execution and publishing to meet the demands of the Social Media content plan. 

  • Toolkits for markets & retailers: Package campaign and always‑on content into localization‑ready kits (asset menus, copy decks, alt text, subtitles, transcreations, showroom storytelling) with clear do/don’t guidance; track adoption and fix execution gaps quickly. 

  • Content governance & brand integrity: Enforce brand strategy, voice and visual identity; ensure accessibility & inclusivity standards (contrast, captions, descriptive alt text) across all assets; maintain a single source of truth in DAM with smart metadata/taxonomies. 

  • Support the Digital Content Manager: To define the editorial pillars, story arcs and seasonal calendars across Luxury Electric SUVs, core Supercars and Ultimate Series; maintain a rolling 6–12 month content slate aligned to product, racing and brand moments. 

  • Define social community rules, escalation paths and pause/resume decisions during sensitive moments in alignment with Media Communications and Legal.   

  • Manage and own the risk mitigation, and crisis communications from a social media POV, working closely with colleagues in PR and Corporate Communications. 

  • Racing, MSO & Services integration: Translate engineering insights, driver access and bespoke craftsmanship into assets that elevates product stories without fragmenting messages; coordinate with Senior Manager, Marketing Integration Racing and MSO & Services Marketing, and brief the Digital Content Manager and agencies for support. 

  • Content operations & partners: Run quarterly content sprints; brief and performance‑manage agencies, directors, editors and photographers; optimize cost‑to‑craft and production velocity. 

  • Measurement & optimization: With Client Insights & Customer Journey, define attention/quality thresholds, creative lift studies and contribution to funnel KPIs (consideration, test‑drive requests, leads, orders); publish weekly dashboards and post‑campaign learnings. 

  • Newsroom support for earned: Provide Media Communications with press‑quality stills, b‑roll, executive quotes and caption packs; ensure embargo‑safe distribution and rights compliance. 

  • Manage approvals for content territories and asset slates within brand guardrails; set the content production calendar and priority asset mix per campaign wave. 

  • Sign off global content toolkits and retailer packs prior to market distribution; require corrective action where execution deviates from standards. 

  • Select and performance‑manage creative/production partners within approved rosters and budget envelopes


What You'll Bring

  • Creative and dynamic thinker who can operate under pressure 

  • Inspirational speaker and communicator 

  • Comfortable handling, presenting and inspiring all levels of the organization 

  • Extremely high level of attention to detail 

  • Out of the box thinking to bring McLaren Brand to life through emotional and engaging content 

  • Confident in dealing with challenging situations and relationships 

  • Able to adapt in a fast paced, high-pressured, ever-changing environment  

  • Ability to manage own workload with ownership, be proactive in seeking support and guidance where needed 

  • Resilient, energetic, passionate and enthusiastic 

  • A natural implementer and highly focused, process oriented 

  • Strong understanding and experience of content production and performance 

  • Able to translate complex strategies and narratives into inspiring assets 

  • Effective at working and collaborating within large teams 

  • Able to engage and maintain frequent and constructive communication with intercultural teams and audiences 

  • Capacity to multitask and work on projects with varied lead-times 

  • A clear understanding of, and passion for the McLaren Brand and products is a key requirement 

  • Knowledge of McLaren’s racing and road car heritage is a key requirement 

  • High Computer literacy, video editor, video direction, and strong graphic design skills 

 

Talent Pool (relevant for this role): 

  

Content Manager, PR Manager, Product Marketing Manager, Brand Manager, Brand Creative Manager 

 

Career Development: 

 

Product Marketing & Communications Manager, Brand Marketing & Communications Manager, Brand Strategy Manager 


What We'll Do for You

We offer a wide – ranging benefits package, which includes:

  • Structured career development framework
  • 25 days’ holiday, plus bank holiday. Annual buy & sell up to five days
  • Enhanced company pension scheme
  • Discretionary annual bonus award
  • Private medical insurance and health cash plan
  • Life assurance benefit
  • Ability to apply for a sabbatical of up to one year after only two years’ service
  • Benefits you can adapt to your lifestyle, such as discounted shopping
  • Generous parental leave policies
  • A range of wellbeing initiatives, such as employee assistance programme and free financial & mortgage advice
Who Are We?

No restraints. No limitations. We don’t simply push boundaries. We completely rethink them. McLaren Automotive exists to create breath-taking performance road cars.

It takes a community to do what we do. A diverse group of people with many areas of expertise, united by their passion to deliver visionary products and set new benchmarks. 

McLaren Automotive commits to equal opportunity for all. Diversity, Equality and Inclusion is at the heart of our impact, it drives our innovation and enables us to truly create something special. Join us on our journey. 

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