General information

Job Title
Digital Product Manager
Ref #
Friday, May 13, 2022
United Kingdom
Business area
Brand Marketing
Position level
Principal / Senior
Working time
Full Time
Contract type
Working pattern
9am - 6pm Monday to Friday

Description & Requirements


No restraints. No limitations. We don’t simply push boundaries. We completely rethink them. McLaren Automotive exists to create breath-taking performance road cars.

With innovation at the core of all we do, every challenge starts with the same question. How can we do it better? This restless spirit runs right through McLaren Automotive. And the search for perfection is evident in everything we do.

Purpose of Role

Reporting to the Senior Digital Product Manager within the McLaren Marketing Team, the Digital Product Manager will drive the development of technology, innovation, and functionality to deliver the industry benchmark experience our customers expect. 

The Digital Product Manager will lead significant transformation product development initiatives via our future vision & strategy and have a broad technical skill base, with a sound understanding of Configurator, CMS platforms, mobile apps, and data flows. 

Beyond technical knowledge is the requirement to own the delivery of the digital experience on our customer facing platforms, solving customer and business problems with a roadmap that has a clear focus on milestones and quality of delivery.  

Principal Accountabilities
  • Support the Senior Digital Product Manager in the driving the product vision, strategy and objectives 
  • Promote a customer first ethos to deliver true value to customers via incremental and transformational developments of the digital product portfolio 
  • Understand complex problems, working across teams to identify opportunities and impacts to drive improved customer experiences 
  • Have a deep understanding of customers needs and pain points in order to develop products and features that improve their experiences with McLaren 
  • Drive engagement across the business, ensuring stakeholders are kept up to date with the future roadmap and release plan  
  • Collaborate with IT, Legal and international teams to ensure the roadmap is globally appropriate and adhering to local governance and regulations 
  • Responsible for the on-time, on-budget and on-strategy delivery of digital products 
  • Build strong and lasting relationships with the agencies so that they are motivated, high performing and adding value to our customers and business 
  • Build business cases to ensure functionality drives long lasting value to entire business and aligns with the business plan 
  • Work collaboratively with the wider marketing team to develop integrated plans and opportunities 
  • Build effective relationships with all stakeholders across the business 
Knowledge, Skills and Experience
  • Extensive experience in product management, ideally as a Product Manager / Owner 
  • Proven track record of end to end delivery of successful products 
  • Thorough understanding of DXP’s and joining up data sources 
  • Management and development of multi-layered and multi-lingual systems 
  • Good understanding of Agile and project management methodologies 
  • Analytics and reporting on ROI of digital activity 
  • Experience with product analytics and best practices desirable 
Personal Attributes
  • Customer driven with a proactive attitude  
  • Career driven individual who has energy to excel in startup culture 
  • Excellent communication skills with the ability to influence the business 
  • Comfortable making recommendations and decisions 
  • Ability and willingness to deliver in pressurised, fast-paced environment 
  • Flexible & responsive to business demands as required 
  • Professional and credible ambassador of the McLaren brand values  
  • A winning mentality - demonstrates great drive to achieve outstanding results 
  • Initiative. Makes things happen with minimum levels of supervision 
  • Flexible and responsive to business demands as required