Job Title
Cross-carline Product Specialist
Ref #
38444
Date posted
Thursday, March 21, 2024
Country
United Kingdom
Location
Woking
Business area
Marketing
Department
Product
Position level
H - Qualified
Working time
Full Time
Contract type
Permanent
Working pattern
9am - 6pm Monday to Friday
Background

No restraints. No limitations. We don’t simply push boundaries. We completely rethink them. McLaren Automotive exists to create breath-taking performance road cars.

With innovation at the core of all we do, every challenge starts with the same question. How can we do it better? This restless spirit runs right through McLaren Automotive. And the search for perfection is evident in everything we do.

Purpose of Role

This role will be responsible for supporting the Product Strategy Team and inputting across multiple aspects of the Product Strategy function, including: Cross carline features and options content and pricing. MSO, Motorsport and accessories content and pricing.  

Principal Accountabilities

Cross Carline Feature and Options

  • Responsible for reporting competitor and segment content. Drawing on market data and primary research sources to provide analysis within the market and segments.
  • Tracking cross carline specification and synthesise recommendations to the strategy team and Product Managers.
  • Liaise with the Regional Product and Sales teams to further understand product feedback and sales performance.
  • To do so you will need to develop your understanding of the luxury automotive segment and be able to identify the changing needs of the customer base and recognise the appropriate opportunities for McLaren.

MSO:

  • Analysis of market conditions and support the definition of pricing strategy.
  • Support primary customer research.
  • Monitor portfolio and regional price positioning.

Vehicle Accessory Product Definition:

  • Responsible for reporting competitor and segment content.
  • Responsible for tracking current performance and identifying opportunities to maximise lifetime revenue[FR1] .
  • Drawing on market data and primary research sources to provide recommendations of new product concepts, you will work with the Product Manager and accessories team to develop the initial business case – setting key targets and attributes, identifying target customer types to establish the product positioning.

Business Planning activities:

  • Support enterprise-wide business planning tasks.
  • Profile cross car line uptakes and inform the business planning process.
  • Synthesise complex data into insight for cross functional directional insights.
Knowledge, Skills and Experience
  • Educated to degree level
  • Experience within the Automotive (or relevant) industry, in particular Sales and Marketing is desirable.
  • Experience analysing trends through data sets, relating to the Automotive industry is desirable.
  • PC literate – highly competent in Excel (able to construct and manage complex spreadsheets) and PowerPoint (able to independently produce powerful presentations).
  • Language – fluent in English, an additional language is an advantage.
Personal Attributes
  • An ability and genuine passion to develop extensive in-depth product knowledge.
  • Strong commercial acumen.
  • Numerate and analytical, with an ability to draw clear and concise messages from complex data sets.
  • Excellent communication and collaboration.
  • An ability to independently prioritise and manage multiple deadlines across multiple projects simultaneously.
  • Highly self-motivated.

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