General information

Job Title
CRM Performance Executive
Ref #
17198
Date
Tuesday, June 21, 2022
Country
United Kingdom
Location
Woking
Business area
Marketing
Department
Brand Marketing
Position level
Qualifying / Team Leader
Working time
Full Time
Contract type
Permanent
Working pattern
8:30am - 5:30pm Monday to Friday

Description & Requirements

Background

No restraints. No limitations. We don’t simply push boundaries. We completely rethink them. McLaren Automotive exists to create breath-taking performance road cars.

With innovation at the core of all we do, every challenge starts with the same question. How can we do it better? This restless spirit runs right through McLaren Automotive. And the search for perfection is evident in everything we do.

Purpose of Role

The CRM Performance Executive will be responsible to support the Digital & CRM team to deliver campaigns, working to bring campaign development in-house.

 

The role will deliver significant transformation via our customer focused vision and have a broad technical skill base, with a sound understanding of ESP platforms, HTML and CSS for responsive email design. Knowledge of Adobe Marketo Engage, Microsoft Dynamics and Adobe Analytics/Target are desirable.

Principal Accountabilities

  • Support email campaigns by implementing campaigns via email and other channels, receiving briefs from around the business working to deliver touchpoints in our CX journey.
  • Support global regions and retailers to implement campaigns successfully.
  • Support with technical recommendations, and list management
  • Campaign planning and analysis of performance and KPIs.
  • Install best practices for campaign implementation.
  • Analyse data and metrics for individual campaigns to identify the best performance outcomes i.e. ROI
  • Provide recommendations for new and existing campaigns including triggers, and automation.
  • Build creative, messaging, and content for campaigns using email and automated marketing.
  • Create A/B tests for campaign optimisation on many devices and platforms.
  • Analyse and monitor data quality and realisation of the segmentation strategy.
  • Measure results and optimise customer lifecycle automation.
  • Assist and give recommendations on deliverability issues.
  • Communicate with agency stakeholders and internal stakeholders on campaign performance and status.
  • Assist team with website edits, lead generation reports, and customer support
  • Collaborate with IT, Legal and international teams to ensure the campaigns are globally appropriate and adhering to local governance and regulations.
  • Responsible for the on-time, on-budget and on-strategy delivery of campaigns.
  • Build strong and lasting relationships with the agencies so that they are motivated, high performing and adding value to our business
  • Own testing processes and validation
  • Work collaboratively with the wider marketing team to develop integrated plans and opportunities
  • Build effective relationships with all stakeholders across the business.
Knowledge, Skills and Experience

  • 3+ years of marketing experience including email-marketing, deliverability, testing, and automation.
  • Knowledge of creative processes including Adobe Experience Cloud / Creative Suite tools.
  • Excellent verbal, written, and interpersonal communication skills.
  • Strong HTML and CSS skills for responsive email design.
  • Experience with high-level email deployment platforms
  • Ability to work with minimal supervision and under deadline pressure
  • Manage many campaigns at once including different segmented messages.
  • Data-driven thinking to analyse data through A/B testing and email optimisation.
  • Ability to work alone or as part of a team.
Personal Attributes

  • Proactive attitude.
  • Excellent communication skills with the ability to influence the business.
  • Comfortable making recommendations and decisions.
  • Ability and willingness to deliver in pressurised, fast-paced environment.
  • Flexible & responsive to business demands as required.
  • Professional and credible ambassador of the McLaren brand values.
  • A winning mentality - demonstrates great drive to achieve outstanding results.
  • Initiative. Makes things happen with minimum levels of supervision.